Trademark Counterfeiting: A Legal Review and Its Implications for Consumer Protection

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DECEMBER 2025 PREPARATIONS
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Published: 2025-11-29
Keywords:
Counterfeiting of Brands; , Consumer Protection; , Intellectual Property Rights; , Trademark Law;, Fake Products

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Yeti S Hasan
Fakultas Hukum Universitas Ichsan Gorontalo Utara
Sofyan Ratu Ela
Fakultas Hukum Universitas Ichsan Gorontalo Utara
Nurlaika Yulifwi
Fakultas Hukum Universitas Ichsan Gorontalo Utara
Saskia Musa
Fakultas Hukum Universitas Ichsan Gorontalo Utara
Aldy Syaputra Macmud
Fakultas Hukum Universitas Ichsan Gorontalo Utara

Abstract

Trademark counterfeiting is a form of intellectual property rights infringement that has a significant impact on consumer protection. In the Indonesian context, this phenomenon is increasingly prevalent along with the growth of trade and weak legal supervision, which causes consumers to often fall victim to counterfeit products that do not comply with quality, safety, and information standards as they should. This research uses a normative juridical approach by examining related laws and regulations, such as Law Number 20 of 2016 concerning Trademarks and Geographical Indications and Law Number 8 of 1999 concerning Consumer Protection. The results of the study show that trademark counterfeiting not only harms legitimate trademark owners, but also creates legal uncertainty and violations of consumer rights. In addition to impacting economic losses and public health, trademark counterfeiting also erodes public trust in the market system and legal protection. Therefore, integrated efforts are needed in law enforcement, consumer education, and strengthening inter-agency coordination to create an effective and fair consumer protection system.

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Vol. 1 No. 2 (2025): PUBLISHED DECEMBER

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How to Cite

Trademark Counterfeiting: A Legal Review and Its Implications for Consumer Protection. (2025). Indonesian Civil Law Review, 1(2), 18-40. https://iclrmakanja.co.id/index.php/iclr/article/view/10

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